Social Marketing

Consumer behavior can play an important role in improving our lives as consumers and helping us make better decisions. Social marketing try to encourage positive behaviors such as increased literacy and to discourage negative activities such as drunk driving. Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key government policy papers have adopted a strategic social marketing approach.

We are engaging every time more in risky consumption behaviors such as smoking, drinking, and gambling. With social marketing, marketers can help reduce this behaviors and make us more conscious about the decisions that we make.