Our possessions play an important role in our lives, and the desire that we have to accumulate them changes our values. Materialism refers to the importance people attach to worldly possessions. Most of the people are materialistic in a certain way. Many of us certainly work hard to attain our vision of the good life, which involves materialistic object that most of the times we really don't need them but it makes you feel good to have them.
Materialists are more likely to value professions for their status and appearance-related meanings, whereas those who do not emphasize this value tend to prize products that connect them to other people or that provide them with pleasure when they use them. High materialists prefer expensive products that they publicly consume. As the BMW ad that shows the luxury sport car covering the girl face.
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