I feel like many commercials provide gender socialization for male and female. They try to show the way that how men and women should look or act. That is the reason they are different marketing strategies for different countries. Advertising is constantly showing how you should act, how you should look, and who you can be if you posses that product. You constantly see ads about luxury cars like Mercedes showing how your life could change or who you can become if you buy that car. These types of car ads are usually target to men.
There is also a lot of sex-typed products out there. This means there are products that consumers associate them with one gender or another.
I want to share this ad from Heineken that shows the differences or priorities between what men and women supposedly want.
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