1984 Apple Ad

After reading Steve Jobs biography written by Walter Isaacson this summer, in one of the chapters they talk about this ad and how it need it to be perfect to grab the consumers attention presenting the Apple Macintosh personal computer. 

This ad is consider one of the most memorable, and successful ad in American television commercials. 
The interesting part of this ad was that Apple was trying to show a meaning of saving humanity from conformity. They were trying to show the fight for computer technology. 

Big brother in the screen is intended to represent IBM, which in that time, they pretty much had industry control. This is what Steve said before the commercial: "It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers initially welcoming IBM with open arms now fear an IBM dominated and controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control"

He was right about how 1984 won't be like 1984.