Gen Yers were born between 1984 and 2002. They already make up nearly one-third of the U.S population, and they spend $170 billion a year of their own and their parents' money. Members of generation Y value being both footloose and connected to their "peeps" 24/7. Gen Yers tend to hold relatively traditional values and they prefer to fit in rather than rebel.
Millennials are hopeful about the future; almost all of them agree that it's important to maintain a positive outlook on life. President Obama campaign in 2008 tried to reach to the millennials by associations with the word change, new, progress, hope, and excitement.
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